L'Oreal Paris Superior Preference Permanent Hair Color, 1 Ultimate Black

L’Oreal Paris Superior Preference Permanent Hair Color, 1 Ultimate Black

Experience rich, luminous, fade-defying color with L’Oreal Paris Superior Preference in 1 Ultimate Black. Since 1973, Superior Preference has been known as the gold standard in permanent hair color—delivering long-lasting, dimensional color with extraordinary shine.

The translucent gel formula ensures smooth, even coverage, while the Care Supreme Conditioner with Shine Serum helps maintain color vibrancy and leaves hair silky and resilient. The result is beautifully crafted black hair color with deep, glossy dimension that lasts.

• Deep, rich black shade with luminous shine and refined depth
  
• Fade-defying color system helps maintain vibrancy for weeks
  
• 100% gray coverage suitable for all hair types
  
• No-drip gel formula allows for smooth, precise application
  
• Care Supreme Conditioner with Shine Serum provides silkiness and lasting shine

How to Use:

1. Mix the Color Gel and Developer Crème according to the instructions included.
   
2. Apply evenly to dry, unwashed hair, saturating from roots to ends.
   
3. Process for the recommended time.
   
4. Rinse thoroughly until the water runs clear.
   
5. Apply the Care Supreme Conditioner, leave on for 2–3 minutes, and rinse.

Achieve intense, glossy black color with multi-dimensional shine and long-lasting vibrancy—all from the comfort of home.

When will I receive my order?

We ship every business day for most items. Once you place your order, we will send you tracking information via email and/or SMS (standard rates apply). In most cases, your order will be delivered within 2–3 business days. As soon as your order is packed, we will ship it to you and send you a link to track your order. Please note: International delivery times vary depending on customs.  

How much do I pay for shipping for my order?

We provide free domestic shipping for all orders over $49, before taxes. Enjoy free 2-day shipping within NY, NJ, and CT. Orders under $49 before taxes will incur a $6.99 fee. For international shipping details, refer below.

To learn more about how we ship orders, visit our Shipping Policy page.

*Same day dispatch for orders placed M-F before 11am ET.

We charge a flat fee of $6.99 for all returns. To be eligible for a return, your item must be in the same condition that you received it in, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt/packing slip or proof of purchase.

To learn more about how we process refunds, visit our Refund Policy page.