Our story
Name brands you trust, for less.
Since 2014, we’ve supplied authentic personal care, home and baby products from our warehouse in Haskell, New Jersey.
- 2014Year founded
- 1M+Orders shipped across our store and marketplaces
- VerifiedEvery product and supplier
- Haskell, NJShips and local pickup
A note from Matt
Founder, First Choice Buying Inc.
We started in 2014 selling on the big online marketplaces. Over the years we realized we could do more for our customers by selling to them directly.
Without marketplace commissions in the middle, we can offer real multipack discounts and pass along the savings on overstock and closeout deals we source from brands and retailers.
The result is simple: the same name-brand products you already trust, for less.
Matt G.
How we keep prices low
Real brands, real products. Here’s why they cost less.
No marketplace fees
Buying direct from us skips the commissions marketplaces charge.
Overstock and closeouts
When brands change packaging or clear extra stock, we buy in volume and pass on the savings. Some closeout items can’t be restocked once they sell out.
Multipacks save more
Stock up on the items you use most and pay less per unit.
Always verified authentic
Lower prices never mean lower standards. We verify every product and every supply chain we buy from.
Work with us
Stock our products in your store
We supply independent retailers through Faire, with wholesale pricing and easy reordering.
Learn about wholesaleHave overstock or closeouts?
We buy overstock, closeouts and liquidation inventory from brands, distributors and retailers, and we keep every deal confidential.
Sell to usVisit us
First Choice Buying Inc.14 Doty Road, Unit A2
Haskell, NJ 07420
Mon–Thu: 9 AM – 5 PM ET
Fri: 9 AM – 1 PM ET
Local pickup is available at checkout.
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