L’Oreal Paris Superior Preference Permanent Hair Color, 5AB Chic Auburn Brown
Our gold standard in luxurious permanent hair color since 1973—now with a new and improved floral fragrance. Superior Preference delivers rich, luminous, fade-defying color with refined depth and dimension. Shade 5AB Chic Auburn Brown offers a medium brown base with elegant auburn undertones, resulting in a polished, warm shade that looks natural and radiant.
The translucent gel hair color formula provides smooth, even coverage, while the Care Supreme Shine Protect Conditioner, infused with Vitamin E and a UV filter, helps maintain vibrancy and silkiness for up to 9 weeks. Designed for beautiful gray coverage and suitable for all hair types.
- Chic medium brown with soft auburn warmth
- Fade-defying color and shine that lasts up to 9 weeks
- 100% gray coverage with luminous, multi-dimensional results
- No-drip gel formula allows for precise, controlled application
- Shine Protect Conditioner leaves hair silky, soft, and resilient
How to Use (First-Time Application):
- Apply to dry, unwashed hair—roots to ends—until fully saturated.
- Leave on for 25 minutes.
- Rinse until water runs clear.
- Apply the Color & Shine Conditioner, leave for 2–3 minutes, then rinse.
How to Use (Root Touch-Up):
- Apply color to root regrowth only and leave for 20 minutes (add 5 minutes for resistant grays).
- Apply remaining mixture to lengths and ends for 5 additional minutes.
- Rinse thoroughly and finish with the Color & Shine Conditioner for 2–3 minutes.
Achieve elegant auburn-brown color with lasting luminosity, smooth texture, and salon-quality results at home.
