L'Oreal Paris Superior Preference Permanent Hair Color, 5G Medium Golden Brown

L'Oreal Paris Superior Preference Permanent Hair Color, 5G Medium Golden Brown

Discover luminous, fade-defying color with L’Oreal Paris Superior Preference in shade 5G Medium Golden Brown. Since 1973, Superior Preference has been the gold standard in long-lasting permanent hair color, delivering multi-dimensional shine and beautifully crafted tones that stay radiant for up to 9 weeks.

Formulated with a translucent gel color system and paired with the Shine Protect Conditioning Treatment, this kit provides rich, golden-brown color with depth, dimension, and silky softness. The no-drip gel formula spreads easily for smooth, even coverage, while the UV filter and Vitamin E–infused conditioner help maintain vibrancy and protect your hair’s luminous finish.

• Achieve a radiant, medium golden brown shade with natural dimension
  
• Fade-defying color and shine for up to 9 weeks
  
• 100% gray coverage on all hair types
  
• No-drip gel formula for easy, controlled application
  

How to Use:

1. Follow the instructions included in the kit for mixing the Color Gel and Developer Crème.
   
2. Apply evenly from roots to tips, ensuring full saturation.
   
3. Leave on for the recommended processing time, then rinse thoroughly.
   

Reveal elegant, golden-brown color with lasting radiance, silky softness, and luminous shine—all from the comfort of your home.

When will I receive my order?

We ship every business day for most items. Once you place your order, we will send you tracking information via email and/or SMS (standard rates apply). In most cases, your order will be delivered within 2–3 business days. As soon as your order is packed, we will ship it to you and send you a link to track your order. Please note: International delivery times vary depending on customs.  

How much do I pay for shipping for my order?

We provide free domestic shipping for all orders over $49, before taxes. Enjoy free 2-day shipping within NY, NJ, and CT. Orders under $49 before taxes will incur a $6.99 fee. For international shipping details, refer below.

To learn more about how we ship orders, visit our Shipping Policy page.

*Same day dispatch for orders placed M-F before 11am ET.

We charge a flat fee of $6.99 for all returns. To be eligible for a return, your item must be in the same condition that you received it in, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt/packing slip or proof of purchase.

To learn more about how we process refunds, visit our Refund Policy page.